As a nonprofit, the PRT is funded by our readers’ donations, grants, and advertising.
Although some of our readers may not agree with the content of a paid advertisement, it is our responsibility to reflect all segments of our community, and to keep our community informed about what is happening in our region.
There is a firm line between editorial content and advertising content, and the inclusion of an advertisement does not imply endorsement by the PRT. This is an important distinction for us, as a nonpartisan, nonprofit local news service, to reiterate as we enter the 2024 election cycle.
Here is an excerpt from our advertising policy:
The PRT makes no judgments on an advertiser’s arguments, factual assertions or conclusions. We accept advocacy/opinion advertisements regardless of our editorial position on any given subject. We do not, however, accept advocacy advertisements that are attacks of a personal nature, that seek to comment on private disputes or that contain vulgar or indecent language. We do not accept advertisements that are gratuitously offensive on racial, religious or ethnic grounds or that we feel to be in poor taste. We do not verify, nor do we vouch for, statements of purported fact in advocacy/opinion advertisements. We reserve the right, however, to require documentation of factual claims when it is deemed necessary. In addition, we do not accept advocacy advertisements that promote illegal activities or actions. We do not accept ads that are libelous or might be legally actionable.
You can read the entire document, as well as our political ads policy, at patagoniaregionaltimes.org/advertising-policies/